This is a guide to the elements that make up Red Mile. It includes rules and sample executions that demonstrate how to bring our identity to life.
Logo Files
Our Logo
This wordmark is the main logo for the Red Mile brand.
Logo Examples
Secondary Logos
Typography
Example
Headlines
Body Copy
Colors
Color has enduring emotional appeal. Red Mile’s colors are energetic. By pairing the colors consistently, you can harness Red Mile’s personality.
Red
RGB: 203 | 51 | 59
HEX: #d13239
CMYK: 11 | 96 | 88 | 2
PMS: 1797
Maroon
RGB: 101 | 51 | 52
HEX: #663334
CMYK: 40 | 79 | 68 | 45
PMS: 1817
Gray
RGB: 226 | 224 | 216
HEX: #e2e0d8
CMYK: 11 | 8 | 13 | 0
PMS: Warm Gray 1
White
RGB: 255 | 255 | 255
HEX: #ffffff
CMYK: 0 | 0 | 0 | 0
Yellow
RGB: 255 | 206 | 0
HEX: #ffce00
CMYK: 1 | 17 | 100 | 0
PMS: 116
Photography
Whenever possible, defer to photos taken at Red Mile rather than stock photography. Always show people enjoying the Red Mile experience, mid-action. Never posed.
Social Avatars
These assets maintain social profile consistency.
Profile: 180px by 180px
Cover: 828px by 315px
Profile: 400px by 400px
Header: 1500px by 500px
Profile: 110px by 110px
Profile: 400px by 400px
Background: 1000px by 425px
Thank You.
Any questions or suggestions, please contact:
Mary Catherine Jones
Director of Marketing
[email protected]
859-255-0752 X 105