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This is a guide to the elements that make up Red Mile. It includes rules and sample executions that demonstrate how to bring our identity to life.

Download Manual

Download Logo Files

 

Logo Files


Our Logo

This wordmark is the main logo for the Red Mile brand.

Logo Examples

Secondary Logos

 

Typography


Example

Headlines

Body Copy

Purchase Brandon Grotesque

 

Colors


Color has enduring emotional appeal. Red Mile’s colors are energetic. By pairing the colors consistently, you can harness Red Mile’s personality.

Red

RGB: 203 | 51 | 59
HEX: #d13239
CMYK: 11 | 96 | 88 | 2
PMS: 1797

Maroon

RGB: 101 | 51 | 52
HEX: #663334
CMYK: 40 | 79 | 68 | 45
PMS: 1817

Gray

RGB: 226 | 224 | 216
HEX: #e2e0d8
CMYK: 11 | 8 | 13 | 0
PMS: Warm Gray 1

White

RGB: 255 | 255 | 255
HEX: #ffffff
CMYK: 0 | 0 | 0 | 0
 

Yellow

RGB: 255 | 206 | 0
HEX: #ffce00
CMYK: 1 | 17 | 100 | 0
PMS: 116

 

Photography


Whenever possible, defer to photos taken at Red Mile rather than stock photography. Always show people enjoying the Red Mile experience, mid-action. Never posed.

 

Social Avatars


These assets maintain social profile consistency.

Facebook

Profile: 180px by 180px
Cover: 828px by 315px

Twitter

Profile: 400px by 400px
Header: 1500px by 500px

Instagram

Profile: 110px by 110px

LinkedIn

Profile: 400px by 400px
Background: 1000px by 425px

 

Thank You.

Any questions or suggestions, please contact:

Mary Catherine White
Director of Marketing
[email protected]
859-255-0752 X 105